Memes crossing over into mainstream media?

I found this website with an embedded YouTube video about the ‘All Your Base Are Belong To Us’ video meme, where it came from, how the wide-spread of the video began and grew, and what I thought was particularly interesting – when Internet-born memes cross over into mainstream media such as newspapers. ‘All Your Base Are Belong To Us’ was covered in C.NET, The San Francisco Chronicle, The Daily Mirror and The Register.
As the video (which I have embedded into this post below) states, the ‘All Your Base Are Belong To Us’ phenomenon not only spread through the media, but also into the ‘real world’, as signs were altered and company websites were hacked into (examples shown in the video), demonstrating how much of an impact on society this one video has had.


This made me think how some of the other memes out there have also had such an impact as this one. One example that came to mind was the ‘Charlie Bit My Finger’ video, not only has it been re-worked many times with many imitations and remixes alike (there are currently nearly 9,000 videos on YouTube relating to ‘Charlie Bit My Finger’ – as of the time of this post, 3rd November 2009), but the video also crossed over into mainstream television, with the stars of the video and their parents being interviewed on the Richard and Judy show.

‘Charlie Bit My Finger’ – Richard and Judy TV Interview:

Zay Tonday who sang the title song in the video ‘Chocolate Rain’ was also interviewed on television, on the Lily Allen and Friends show:

These are examples of how some of these memes have become so wide-spread and well recognised and how they have crossed over from the online video space into mainstream media.


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